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Disruptive Innovation A Strategy for New Product Development?

Can disruptive innovation, when used as a strategy in the development of new products guarantee success?

Auteurs

Tom Page

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Pages: 64pages
Temps de lecture: 3heures

Affaires et économie

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Focusing on the impact of disruptive innovations, this study explores how they can transform markets more significantly than sustaining innovations. It examines two primary methods of disruption: radical technological advancements and alternative benefits that compromise traditional performance. By analyzing performance attributes and consumer perceptions, the research seeks to determine if leveraging disruptive innovation as a strategy in new product development can reliably lead to success.

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Disruptive Innovation A Strategy for New Product Development?, Tom Page

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Année de publication: 2010
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Titre: Disruptive Innovation A Strategy for New Product Development?
Sous-titre: Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
Langue: Anglais
Auteurs: Tom Page
Éditeur: LAP LAMBERT Academic Publishing
Publié: 2010
Format: souple
Pages: 64
ISBN13: 9783838331355
Mots clés: Affaires et économie
Description: Focusing on the impact of disruptive innovations, this study explores how they can transform markets more significantly than sustaining innovations. It examines two primary methods of disruption: radical technological advancements and alternative benefits that compromise traditional performance. By analyzing performance attributes and consumer perceptions, the research seeks to determine if leveraging disruptive innovation as a strategy in new product development can reliably lead to success.