Inductive Fuzzy Classification in Marketing Analytics

Auteurs

• Frank-Michael Kaufmann

Paramètres

• 148 pages
• 6 heures de lecture

• Affaires et économie
• Informatique, programmation
• Sciences sociales

En savoir plus sur le livre

Focusing on the application of fuzzy logic in marketing analytics, this book explores how approximate and inductive reasoning can manage uncertainty in marketing models. It combines practical insights and theoretical foundations to explain fuzzy classification and inductive logic, introducing a hybrid approach of Bayesian and Fuzzy Set methodologies. The author provides guidance on customer segmentation to improve targeted marketing campaigns and presents algorithms for visualization and prediction. Ideal for researchers and analytics professionals, it emphasizes the value of fuzzy target groups in customer analytics.

Achat du livre

• Année de publication: 2014
• Reliure: (rigide)