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Key decision makers in various markets rely on communities of influencers to navigate complex purchasing decisions. This book explores the transformative power of influencer marketing, highlighting its significance as a cutting-edge strategy for professionals looking to enhance their marketing approaches. By understanding the dynamics of these communities, marketers can effectively engage with influencers to drive decision-making processes and mitigate risks associated with major purchases.
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Influencer Marketing, Duncan Brown, Nick Hayes
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- Année de publication
- 2016
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