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The seminar paper examines Tesla's unique international marketing strategies, analyzing how the company differentiates itself in the automotive sector. It aims to uncover the methods Tesla employs to build trust with potential customers, particularly focusing on its vehicles, which are the core of its product line. Additionally, it touches on other products to provide a well-rounded perspective on Tesla's overall marketing efforts.
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Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla, Anna Rüttger
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- 2017
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