Crisis Communication

Theory and Practice

Auteurs

• Alan Jay Zaremba

Paramètres

• 256 pages
• 9 heures de lecture

• Communication

En savoir plus sur le livre

Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses to illustrate key concepts. Each chapter is structured with clear objectives, a relevant case study, a practitioner perspective, and exercises to reinforce learning. Additionally, it offers online resources for instructors, making it a comprehensive guide for understanding and implementing crisis communication strategies.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)