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Focusing on integrating innovation into a company's culture, this book provides a detailed process for fostering creativity and new ideas. It outlines essential steps for generating, collecting, and implementing innovative concepts, aimed at enhancing the success of products, services, and processes. Additionally, it includes feedback mechanisms for business leaders to refine their innovation strategies continually, ensuring that innovation becomes a core competency within the organization.
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Infectious Innovation, James Allan
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- Année de publication
- 2017
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