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Focusing on practical applications, this book equips modern marketing managers with essential tools for strategy design and general management. It covers a broad spectrum of topics, including goal setting, strategic analysis, consumer value models, and budgeting. Emphasizing change management and digital transformation, it provides insights into creating a clear vision and implementing effective processes. This resource is particularly beneficial for professionals and advanced MBA students seeking hands-on techniques and real-life applications in the marketing field.
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Toolbox for Marketing and Management, Ralf T. Kreutzer
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- Année de publication
- 2019
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