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The thesis explores the complexities of the entertainment industry, emphasizing the challenges behind creating enjoyable experiences. It reflects on Michael Eisner's perspective that while fantasy and fun are essential components, they require significant effort and dedication to produce effectively. The work delves into the intricacies of business management and corporate governance within this context, providing insights into the balance between creativity and operational demands in the entertainment sector.
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Euro Disney Paris as the largest single foreign direct investment in France: The location decision of the Walt Disney Company and its impact on regional infrastructures, Stephanie Rohac
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- Année de publication
- 2007
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