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- 172pages
- 7 heures de lecture
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The book explores Corporate Social Responsibility (CSR) as a vital framework for understanding the obligations of businesses to their stakeholders and society. It emphasizes that CSR should not be dismissed as mere public relations but rather recognized for its potential as a competitive advantage through effective stakeholder management. By delving into the complexities of CSR, the text advocates for a deeper appreciation of its role in modern business practices.
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Corporate Social Responsibility as an International Strategy, Christina Keinert
- Langue
- Année de publication
- 2008
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