Luxury Fashion Brand Management

Unifying Fashion with Sustainability

Auteurs

• Olga Mitterfellner

Paramètres

• 248 pages
• 9 heures de lecture

• Affaires et économie
• Écologie et Environnement
• Marketing et relations publiques
• Technologie / Ingénierie

En savoir plus sur le livre

Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.

Achat du livre

• Année de publication: 2023
• Reliure: (rigide)