Épuisé, mais très demandé!
En savoir plus sur le livre
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Achat du livre
Brand asset management, Scott M. Davis, David A. Aaker
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Scott M. Davis, David A. Aaker
- Éditeur
- Jossey-Bass
- Publié
- 2002
- Format
- souple
- Pages
- 288
- ISBN10
- 0787963941
- ISBN13
- 9780787963941
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,65 sur 5
- Description
- "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University