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Focusing on the author's two-decade experience as a general manager of a German company in China, the book explores the challenges and successes of adapting business practices to the Chinese market. It highlights how cultural, social, and economic differences impact management strategies, emphasizing that simply replicating German processes often leads to failure. The author provides insights and suggestions for improving operations, aiming to serve as a valuable resource for German companies navigating the complexities of doing business in China and offering a deeper understanding of the local market.
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German Companies in China, Jian-Ping Qin
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- Année de publication
- 2020
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