Luxury Online. Styles, Systems, Strategies

Auteurs

• Uche Okonkwo

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires et économie
• Commerce et vente
• Mode

En savoir plus sur le livre

This book analyzes the online strategy and development of the luxury industry, exploring the Internet's evolution into a trade channel. The author offers a comprehensive evaluation and critical assessment of the tactics needed for managing luxury brands online.

Achat du livre

• Année de publication: 2010
• Reliure: (rigide)