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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Pricing : making profitable decisions, Kent B. Monroe
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Kent B. Monroe
- Éditeur
- McGraw-Hill/Irwin
- Publié
- 2003
- Format
- souple
- Pages
- 658
- ISBN10
- 0071198601
- ISBN13
- 9780071198608
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,1 sur 5
- Description
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.