Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

Auteurs

• Soumit Sain
• Silvio Wilde

Paramètres

• Affaires et économie
• Psychologie

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Customer focus is a key future challenge, relying on understanding customer needs. Access to customer knowledge is vital for offering tailored products and services. This book explores the link between customer knowledge management, customer focus, and soft skills, offering practical advice for optimizing customer knowledge management.

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• Année de publication: 2014