Designing for Behavior Change. Applying Psychology and Behavioral Economics

Auteurs

• Stephen Wendel

Paramètres

• 355 pages
• 13 heures de lecture

• Affaires et économie
• Art / Culture
• Commerce et vente
• Nonfiction
• Psychologie

En savoir plus sur le livre

This guide by Stephen Wendel explores designing products that help users change behaviors and achieve goals. It combines behavioral economics with lean and agile methods to identify target users, develop user-friendly interfaces, and measure product effectiveness, featuring examples from Nest, Fitbit, and Opower.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)