The online copywriter's handbook : everything you need to know to write electronic copy that sells
Auteurs
Évaluation du livre
En savoir plus sur le livre
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Achat du livre
The online copywriter's handbook : everything you need to know to write electronic copy that sells, Robert W Bly
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.