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"Purchasing Is the New Selling" explores the revolution in sales driven by digital change. Author Birgit Schulze-Berktold, a seasoned sales expert, emphasizes the need for salespeople to adapt to evolving market demands. The book combines personal stories and insights, offering a guide to future sales success while prioritizing customer needs.
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PURCHASING IS THE NEW SELLING. How digital change, VR, AI & Co are turninng the world of sales upside down, Birgit Schulze-Berktold
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- Année de publication
- 2022
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