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Before WWII, Auto Union was Germany's second-largest car manufacturer, founded from struggling Saxon car companies. After the war, management fled to the West, leading to a fresh start in the Federal Republic of Germany. However, by the 1960s, the company declined until Volkswagen revived the Audi brand. This essay examines the management's role in both the decline and resurgence of Auto Union.
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Total disaster - almost. The Auto Union’s car business after World War II, Peter Engelhard
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- 2024
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