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John Kenneth Galbraith presents a provocative analysis of the American economy, arguing that it has transformed from a free-enterprise system into a structured state dominated by large corporations. He highlights how advertising shapes consumer demand and creates artificial needs. Galbraith also explores the role of multinational corporations in perpetuating this power dynamic globally, emphasizing that their primary aim is not societal improvement, but rather the pursuit of perpetual profits and corporate longevity.
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The New Industrial State, John Kenneth Galbraith
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- Année de publication
- 1967
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