Innovative B2B Marketing

New Models, Processes and Theory

Auteurs

• Simon Hall

Paramètres

• 376 pages
• 14 heures de lecture

• Affaires et économie
• Marketing et relations publiques

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Focusing on practical strategies, this guide offers insights into contemporary B2B marketing, addressing critical topics such as social marketing, customer attrition, and partnership marketing. It aims to help readers navigate the complexities of the industry with clarity, providing actionable advice to enhance their marketing efforts and foster effective business relationships.

Achat du livre

• Année de publication: 2022
• Reliure: (rigide)