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This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
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Global Marketing, Johny K. Johansson
- Langue
- Année de publication
- 2000
- Reliure
- (souple)
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- Titre
- Global Marketing
- Langue
- Anglais
- Auteurs
- Johny K. Johansson
- Publié
- 2000
- Format
- souple
- ISBN10
- 007116961X
- ISBN13
- 9780071169615
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 5 sur 5
- Description
- This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.