Creating Brand Loyalty

The Managment of Power Positioning and Really Great Advertising

Auteurs

• Richard D. Czerniawski
• Michael W. Maloney

Paramètres

• 298 pages
• 11 heures de lecture

• Affaires et économie
• Mode

En savoir plus sur le livre

"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

Achat du livre

• Année de publication: 1999
• Reliure: (souple)