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"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
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Creating Brand Loyalty, Richard D. Czerniawski, Michael W. Maloney
- Langue
- Année de publication
- 1999
- Reliure
- (souple)
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- Titre
- Creating Brand Loyalty
- Sous-titre
- The Managment of Power Positioning and Really Great Advertising
- Langue
- Anglais
- Éditeur
- Hudson House Publishing
- Publié
- 1999
- Format
- souple
- Pages
- 298
- ISBN10
- 1587768143
- ISBN13
- 9781587768149
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Thématique de la mode, Mode
- Évaluation
- 3 sur 5
- Description
- "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.