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This seminar paper explores the link between leadership and motivation in the context of international business. It argues that traditional motivation theories may not effectively engage employees in diverse cultural settings. Through the case study of Apple Inc.'s leaders, Steve Jobs and Tim Cook, it examines how personal traits influence leadership styles and employee motivation.
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Influence of leadership on motivation in an intercultural context. Illustrated by the comparison of the leadership styles of Steve Jobs and Tim Cook (Apple Inc.), Carina Reinfeld
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- Année de publication
- 2015
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