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An Introduction to Franchising

Auteurs

Robert Webber

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"An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.

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An Introduction to Franchising, Robert Webber

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Année de publication: 2012
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Titre: An Introduction to Franchising
Langue: Anglais
Auteurs: Robert Webber
Éditeur: Macmillan Education
Publié: 2012
Format: souple
ISBN13: 9780230361645
Mots clés: Manuels, Dictionnaires et manuels de langue, Manuels de lycée
Description: "An Introduction to Franchising" provides a thorough overview of franchising from both franchisor and franchisee perspectives. It balances theory with practical guidance, featuring real-life case studies. The book explores financial, legal, and ethical aspects, making it essential for students and aspiring franchise owners.