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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
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All the Right Moves, Constantinos C. Markides
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 2,38 €
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