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- 416pages
- 15 heures de lecture
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Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.
Achat du livre
Business-To-Business Marketing, Raymond Mcdowell, Louise Canning, Ross Brennan
- Langue
- Année de publication
- 2020
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- Langue
- Anglais
- Auteurs
- Raymond Mcdowell, Louise Canning, Ross Brennan
- Publié
- 2020
- Format
- rigide
- Pages
- 416
- ISBN13
- 9781526494405
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Thématique juridique, Droit
- Description
- Brennan, Canning & McDowell's 5th edition explores global B2B marketing theory and practice from a European viewpoint. It includes new insights on digital transformation and social responsibility, scenario boxes for decision-making, and updated case studies on ethics, AI, and blockchain, alongside enhanced online resources.