Soul of the New Consumer

Authenticity. What We Buy and Why in the New Economy

Auteurs

• David K. Lewis
• Darren Bridger

Paramètres

• 228 pages
• 8 heures de lecture

• Art / Culture
• Mode
• Nonfiction
• Thématique de la mode

En savoir plus sur le livre

New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.

Achat du livre

• Année de publication: 2001
• Reliure: (souple)