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This engaging textbook offers a comprehensive introduction to Consumer Behaviour, blending psychological and sociological insights. Updated for the impacts of Covid-19 and technological changes, it features global examples and a wealth of learning tools, making it essential for students in the field. Authored by Professor Zubin Sethna.
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Consumer Behaviour, Zubin Sethna
- Langue
- Année de publication
- 2023
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- (souple)
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- Titre
- Consumer Behaviour
- Langue
- Anglais
- Auteurs
- Zubin Sethna
- Publié
- 2023
- Format
- souple
- Pages
- 616
- ISBN13
- 9781529754056
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Thématique juridique, Droit
- Évaluation
- 4 sur 5
- Description
- This engaging textbook offers a comprehensive introduction to Consumer Behaviour, blending psychological and sociological insights. Updated for the impacts of Covid-19 and technological changes, it features global examples and a wealth of learning tools, making it essential for students in the field. Authored by Professor Zubin Sethna.