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The book effectively connects academic theories to practical application by utilizing various real-world examples and mini-cases of management techniques. It provides a comprehensive understanding of creativity and innovation management, grounded in well-researched theoretical foundations. This approach not only enhances learning but also equips practitioners with actionable insights to implement in their own management practices.
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Product and Services Management, George J Avlonitis, Paulina Papastathopoulou
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- Année de publication
- 2006
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