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- 143pages
- 6 heures de lecture
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.
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The 22 Immutable Laws of Marketing, Al Ries, Jack Trout
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Al Ries, Jack Trout
- Éditeur
- HarperCollins
- Publié
- 1994
- Format
- souple
- Pages
- 143
- ISBN10
- 0006383459
- ISBN13
- 9780006383451
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat
- Titre original
- The 22 immutable laws of marketing
- Évaluation
- 4,05 sur 5
- Description
- Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.