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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
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The 22 Immutable Laws of Marketing, Al Ries, Jack Trout
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Al Ries, Jack Trout
- Éditeur
- Profile Books
- Publié
- 1994
- Format
- souple
- ISBN10
- 1861976100
- ISBN13
- 9781861976109
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat
- Titre original
- The 22 immutable laws of marketing
- Évaluation
- 4,05 sur 5
- Description
- Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.