The 22 Immutable Laws of Marketing

Auteurs

• Al Ries
• Jack Trout

Paramètres

• Pages: 143 pages
• Temps de lecture: 6 heures

• Affaires et économie
• Commerce et vente
• Gestion
• Motivation et développement personnel
• Nonfiction

En savoir plus sur le livre

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

Achat du livre

• Salissures / éclaboussures importantes
• Retiré de bibliothèque

• Année de publication: 1994
• Reliure: (souple),
• État du livre: Abîmé
• Prix: 2,19 €