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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
Achat du livre
Sport Sponsorship Insights, Norm O'Reilly, Gashaw Abeza, Mark Harrison
- Langue
- Année de publication
- 2023
- Reliure
- (souple)
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- Langue
- Anglais
- Auteurs
- Norm O'Reilly, Gashaw Abeza, Mark Harrison
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2023
- Format
- souple
- Pages
- 150
- ISBN10
- 0367723956
- ISBN13
- 9780367723958
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Manuels universitaires, Sport
- Description
- Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.