Épuisé, mais très demandé!
Paramètres
- 256pages
- 9 heures de lecture
En savoir plus sur le livre
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
Achat du livre
Hooked, Nirl Eyal, Ryan Hoover
- Langue
- Année de publication
- 2019
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Hooked
- Sous-titre
- How to Build Habit-Forming Products
- Langue
- Anglais
- Auteurs
- Nirl Eyal, Ryan Hoover
- Éditeur
- Penguin Business
- Publié
- 2019
- Format
- rigide
- Pages
- 256
- ISBN10
- 0241184835
- ISBN13
- 9780241184837
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Technologie & Ingénierie, Motivation & Bien-être, Thèmes psychologiques, Technologie, Design, Entrepreneuriat
- Évaluation
- 4,1 sur 5
- Description
- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.