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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Achat du livre
Marketing 4e, Evans Berman
- Langue
- Année de publication
- 1990
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 7,49 €
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- Titre
- Marketing 4e
- Langue
- Anglais
- Auteurs
- Evans Berman
- Éditeur
- Macmillan
- Publié
- 1990
- Format
- rigide
- ISBN10
- 0023344016
- ISBN13
- 9780023344015
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.