Marketing: A Very Short Introduction

Auteurs

• Kenneth Le Meunier-FitzHugh
• Tony Douglas

Paramètres

• 176 pages
• 7 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

Achat du livre

• Année de publication: 2021
• Reliure: (souple)