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Employer branding is a concept defined as the package of functional, economic and psychological benefits provided by employment, and identified with the employing company (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.
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The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communicat, Vatansever Durmaz, Ismet Burcak
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- Année de publication
- 2020
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