Advertising and Multilingual Repertoires

from Linguistic Resources to Patterns of Response

Auteurs

• Marco Santello

Paramètres

• 102 pages
• 4 heures de lecture

• Manuels
• Manuels universitaires
• Sciences sociales

En savoir plus sur le livre

Focusing on the linguistic processes in advertising discourse, this book examines how multilingualism influences advertising strategies. It delves into the connections between language use and advertising effectiveness, offering insights from an applied linguistic viewpoint. Through its exploration, it highlights the importance of understanding language repertoires in creating impactful advertising messages across diverse linguistic contexts.

Achat du livre

• Année de publication: 2016
• Reliure: (rigide)