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This book begins with introducing students to principles of advertising and sales management. The book is divided into seven chapters. This book has been specifically included to help the readers keep side by side the current trends in advertising and sales management. The very intention of this book is to provide management students with the most current, comprehensive and state of art knowledge of advertisement field with the help of models, tables and figures.
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Advertising and Sales Management, Sarabjit Singh Shergill
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- Année de publication
- 2016
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