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Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
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Martketing: The Heart and Brain of Branding, Javier Sanchez Lamelas
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- Année de publication
- 2016
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