Online Brand Communities

Using the Social Web for Branding and Marketing

Auteurs

• Francisco J Martinez-Lopez
• Rafael Anaya-Sanchez
• Rocio Aguilar-Illescas
• Sebastian Molinillo

Paramètres

• Affaires et économie

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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

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• Année de publication: 2015