Creating Value

Auteurs

• Laura R Oswald

Paramètres

• 189 pages
• 7 heures de lecture

• Affaires et économie
• Commerce et vente
• Culture et Société
• Marketing et relations publiques

En savoir plus sur le livre

To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals

Achat du livre

• Année de publication: 2015
• Reliure: (souple)