Brand Building and Marketing in Key Emerging Markets

A Practitioners Guide to Successful Brand Growth in China, India, Russia and Brazil

Auteurs

• Niklas Schaffmeister

Paramètres

• 428 pages
• 15 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the BRIC markets—Brazil, Russia, India, and China—this book delves into the cultural and socio-economic intricacies of these emerging growth areas. It highlights significant shifts in marketing paradigms, emphasizing the need for market-driven positioning that leverages local consumer preferences while maintaining global brand consistency. The author provides practical guidance through 25 innovative success strategies, making it an essential resource for international marketing professionals and anyone navigating branding in a glocalized context.

Achat du livre

• Année de publication: 2016
• Reliure: (souple)