End of Competitive Advantage

Auteurs

• Rita Gunther McGrath

Paramètres

• 204 pages
• 8 heures de lecture

• Affaires et économie
• Commerce et vente
• Économie
• Nonfiction
• Technologie et techniques

En savoir plus sur le livre

Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)