Strategic Management of Technological Innovation

Auteurs

• Melissa A Schilling

Paramètres

• Pages: 336 pages
• Temps de lecture: 12 heures

• Affaires et économie
• Commerce et vente
• L'école
• Manuels
• Nonfiction

En savoir plus sur le livre

Chapter 1 - Introduction§Part One - Industry Dynamics of Technological Innovation§Chapter 2 - Sources of Innovation§Chapter 3 - Types and Patterns of Innovation§Chapter 4 - Standards Battles and Design Dominance§Chapter 5 - Timing of Entry§Part Two - Formulating Technological Innovation Strategy§Chapter 6 - Defining the Organization's Strategic Direction§Chapter 7 - Choosing Innovation Projects§Chapter 8 - Collaboration Strategies§Chapter 9 - Protecting Innovation§Part Three - Implementing Technological Innovation Strategy§Chapter 10 - Organizing for Innovation§Chapter 11 - Managing the New Product Development Process§Chapter 12 - Managing New Product Development Teams§Chapter 13 - Crafting a Deployment Strategy§

Achat du livre

• Année de publication: 2012
• Reliure: (souple)