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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
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Taking Brand Initiative, Mary Jo Hatch
- Langue
- Année de publication
- 2008
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- (rigide)
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- Titre
- Taking Brand Initiative
- Langue
- Anglais
- Auteurs
- Mary Jo Hatch
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2008
- Format
- rigide
- Pages
- 288
- ISBN10
- 0787998303
- ISBN13
- 9780787998301
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.