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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
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Taking Brand Initiative, Mary Jo Hatch
- Langue
- Année de publication
- 2008
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- (rigide),
- État du livre
- Bon
- Prix
- 1,99 €
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