Critical Marketing

Auteurs

• Collectif d'auteurs

Paramètres

• Affaires et économie

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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

Achat du livre

• Année de publication: 2008
• Reliure: (souple)