International Communications Strategy

Auteurs

• Silvia Cambie
• Yang-May Ooi

Paramètres

• Affaires et économie
• Commerce et vente
• Communication
• Relations internationales

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Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

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• Année de publication: 2009
• Reliure: (rigide)