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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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Place Branding, Robert Govers
- Langue
- Année de publication
- 2009
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- Titre
- Place Branding
- Langue
- Anglais
- Auteurs
- Robert Govers
- Éditeur
- Palgrave Macmillan
- Publié
- 2009
- Format
- rigide
- Pages
- 324
- ISBN10
- 0230230733
- ISBN13
- 9780230230736
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,75 sur 5
- Description
- The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.